ROAR Wines invites you to discover wines rooted in four generations of family farming in California’s Santa Lucia Highlands. Our vineyards, Rosella’s, Garys’, Soberanes, Sierra Mar, and WindRock, each tell a distinct chapter of that history and bring their own character to our wines. With a century of experience working this land, our family’s commitment to meticulous farming has helped shape the region’s reputation for exceptional wine. Join us to explore the vineyards and meet the wines that bring our windswept home to life.
Our home lies where the Santa Lucia Highlands cascade down into the Salinas Valley, in California’s Central Coast. Our vineyards sit perched on an alluvial shelf that stretches the length of the appellation. The Franscioni family settled on this land over 100 years ago. Today, the fourth generation grows premium Pinot Noir, Chardonnay, Syrah, Viognier, and Grenache. Farmers first, ROAR Wines builds on tradition to make the best wines from our internationally recognized vineyard sites.
Our focus is making delicious, flavorful wines that reflect the best that our beautiful Santa Lucia Highlands vineyards can produce. Sourced exclusively from our estate properties, in addition to Pisoni and Clos Pepe Vineyards, ROAR has a longstanding international reputation for quality. Explore the character profiles of our signature wines.
The name ROAR is inspired by our family’s passion for work and play; paying homage to the Monterey Bay winds that roar through our vineyards and the thunderous roar of a stadium full of sports fans. Our logo features two lions high-fiving in celebration.
